Overview
- Deploy the annual marketing plan in coordination with internal teams, from concept through to tracking results.
- Lead multichannel campaigns (email, web, social, content) with a strong focus on lead generation.
- Produce and coordinate marketing materials: sales presentations, brochures, product sheets, and digital content.
- Manage digital communications: writing articles, newsletters, SEO optimization and updating website content.
- Organize events (webinars, trade shows, customer days): manage vendors, invitations and performance follow-up.
- Support the sales teams with sales enablement tools and close collaboration on the opportunities generated.
- Analyze marketing performance (leads, ROI, traffic, conversion) and propose concrete optimizations.
Requirements
- Bachelor's to Master’s degree in marketing, business or equivalent
- First professional experience (3–5 years) in operational marketing, ideally in a B2B environment
- Excellent written communication skills
- Strong command of digital channels (SEO, email marketing, social media, analytics)
- Highly organized, autonomous and able to manage multiple projects simultaneously
- Proficient with marketing tools and CRM (WordPress, Pardot, Salesforce)
- Preferred: Experience in the industrial, software or IT services (ESN) sectors
- Knowledge of the Dassault Systèmes ecosystem (3DEXPERIENCE, SOLIDWORKS…)
- Business-oriented with a focus on lead generation
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
- lead generation
- SEO optimization
- digital content production
- marketing performance analysis
- multichannel campaigns
- email marketing
- social media marketing
- analytics
Soft Skills
- excellent written communication
- highly organized
- autonomous
- project management
Certifications & Qualifications
- Bachelor's degree in marketing
- Master’s degree in marketing
- equivalent degree in business
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Marketing Project Manager in Charbonnières-les-Bains employeur : Visiativ
Visiativ est un employeur de choix, offrant un environnement dynamique et innovant à Lille, où la transformation numérique est au cœur de notre mission. Nous valorisons le développement personnel avec un parcours d'intégration complet et un accès à plus de 150 modules de formation, tout en favorisant une culture collaborative et inclusive. Rejoindre Visiativ, c'est s'engager dans des projets significatifs et bénéficier d'opportunités de mobilité interne, le tout dans un cadre de travail flexible et respectueux de l'équilibre vie professionnelle-vie personnelle.
