Lead Analyste Data Marketing - CRM - CDI (H/F/X) in Paris

• Data drives strategic decisions at Veepee, particularly within the Marketing department.

As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team.

Combining hands‑on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the team

• The missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.
• As a lead, you will have to
• Empower and upskill the team members, guiding their technical and functional growth.
• Organize workloads and manage priorities.
• Ensure methodology consistency and strategic alignment
• Be the guarantor for data accuracy, reporting standards, and quality of communication.
• Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them

Analysis & Recommendations

• Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring).
• Adapt your analysis depending on the context and current problems
• Proactively investigate ad‑hoc business issues to deliver timely, context‑aware diagnosis and guidance.
• Synthesize findings into clear, concise, and structured presentations. Present your results to stakeholders, including senior management and Codir member

Relevant Dashboard

• Design and deliver high‑impact dashboards that empower the CRM teams to track business performance efficiently and autonomously.
• Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads

Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines.

Data integrity : Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes

Mentor analysts

• Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables.
• Coach analysts on problem‑solving, data storytelling, and translating raw data into actionable business recommendations.
• Follow project execution and ensure deadlines are met
• Supervise and standardize the team’s use of analytical and BI platforms
• 5+ years as a Data Analyst with strong specialization in CRM analytics
• Technical Skills
• Proficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.
• Advance experience with data visualization tools,
• Familiarity with CRM tracking tools and data architectures
• Strong analytical and problem‑solving skills.
• Excellent communication and Proven presentation &report writing skills
• A strong appetite for supervising projects and people
• Knowledge of e‑commerce trends and CRM best practices.
• Attention to detail and the ability to work in a fast‑paced environment.

At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision‑making and to serve the business.

Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends.

The team is dynamic and full of great people (such as Veepee in general) .

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