Overview
Own and elevate the strategic thinking for a major beauty account: set the annual and campaign-level strategic direction, advise the client on the media topics shaping their category, and contribute to the team's thought leadership and R&D. Build annual strategic guidelines and campaign strategies for the account that are clear, ambitious, and directly activatable by the teams who execute them. Work hand in hand with the client account team and the activation teams (traders, digital leads) to keep strategy and execution tightly connected. Act as a trusted strategic advisor to the client on the emerging topics shaping the media landscape: the influence ecosystem and its evolving role in media campaign planning, social commerce and social search, retail media, the balance between branding and performance, growing role of AI in consumer journey, etc. Translate market, cultural, and consumer signals into clear creative and media angles. Anchor strategy in business objectives: define the role of media against clear KPIs, and feed campaign learnings and effectiveness back into the next planning cycle. Contribute to thought leadership and R&D: trends decks, points of view, case studies, and post-campaign assessments. Support competitive and sector monitoring across Beauty, Retail, Luxury, and adjacent categories. Build compelling presentations, and confidently present and defend recommendations to the client.
Requirements
- 3 to 5 years of post-graduation experience in strategy / strategic planning, ideally within a media or communications agency, or on the brand/advertiser side.
- A solid understanding of the media ecosystem (paid, owned, and earned).
- Given the client is a retailer, a deeper grasp of the digital media ecosystem (social, commerce, retail media, performance) is a real asset.
- Comfortable moving between numbers and narrative: rigorous with data, sharp with words, and a strong storyteller in your recommendations.
- Curious about culture, consumers, and the forces reshaping communication.
- Awareness of the European media context is valued.
- Fluent English is essential (spoken and written): it is the team's working language day-to-day; a good level of French is an asset for the local market.
- Strong command of PowerPoint and Excel; familiarity with research tools (e.g. GWI, IGI) is welcome.
- Excellent interpersonal, presentation, and writing skills, with an autonomous, collaborative, and solution-oriented mindset.
#J-18808-Ljbffr
Strategy Manager in Puteaux employeur : Tadera
En tant qu'employeur, notre entreprise se distingue par son engagement envers le développement professionnel de ses employés et sa culture collaborative. Située dans un environnement dynamique, nous offrons des opportunités de croissance significatives, notamment à travers des projets innovants et des méthodologies axées sur l'IA. Rejoindre notre équipe, c'est faire partie d'une communauté qui valorise l'excellence, la diversité et les relations durables avec nos clients.
