Business Development & Marketing Director, Orthopaedics

Business Development & Marketing Director – Orthopaedics Business Unit (Orthopaedics, Fra Be Ne Cluster Life Unlimited).

At Smith+Naphew we design and manufacture technology that takes the limits off living.

This role will lead growth strategy, business development and downstream marketing across the Fra Be Ne cluster, covering France, Belgium and the Netherlands.

The focus is on profitable growth across Knees, Hips, Trauma, Robotics and Enabling Technologies.

Location & Travel

France preferred (Paris or Lyon, field based and within approximately two hours by train of the Neuilly office).

Belgium or the Netherlands may also be considered.

Approximately 50% travel, customer-facing.

Responsibilities

• Lead development and execution of growth strategies to achieve cluster sales targets across Knees, Hips, Trauma, Robotics and Enabling Technologies.
• Manage and develop a dedicated team of Marketing Managers and Business Development Specialists across France, Belgium and the Netherlands.
• Build strong relationships with key customers, healthcare providers, procurement groups, purchasing organisations and orthopaedic opinion leaders.
• Identify, develop, negotiate and close new business opportunities with key decision makers.
• Drive sales management excellence through improved segmentation, targeting, lead generation, pipeline management, win/loss analysis and performance tracking.
• Own robotics revenue performance and support preparation and harmonisation of capital sales contracts across the cluster.
• Partner with Medical Education teams to develop and coordinate cluster strategies that support product adoption and commercial growth.
• Build and deliver marketing plans across Knees, Hips, Trauma, Robotics and Enabling Technologies.
• Lead product management activities, including product mix optimisation, pricing and profitability analysis, launches, phase‑outs, life cycle management and sales enablement tools.
• Develop and manage KOL mapping, expert panels, customer roadshows, webinars and engagement plans to expand market share and brand awareness.
• Collaborate closely with sales, marketing, operations, medical education and cross‑functional teams to improve efficiency, execution and customer experience.

Qualifications

• Bachelor’s degree required; MBA or master’s in Biomedical Engineering, International Trade, Business or related field preferred.
• Minimum 10 years’ sales experience in orthopaedics, medical devices or a closely related healthcare environment; experience with orthopaedics and capital equipment strongly preferred.
• Strong understanding of complex technical sales, including creation, negotiation and closing of large‑scale commercial opportunities.
• Proven success in prospecting, developing new business and gaining competitive accounts.
• Strong commercial leadership capability capable of motivating teams and driving results.
• Experience building relationships with procurement and purchasing groups. Strong multinational and cross‑cultural project management experience.
• Ability to develop and operationalise strategies that drive profitable growth.
• Excellent stakeholder management, relationship‑building, communication and organisational skills.
• Strong proficiency in Microsoft Office, including Power Point and Outlook.
• Fluent written and verbal English required.
• Self‑motivated, hands‑on, results‑driven and passionate about innovation and disruptive enabling technologies.

EEO Statement

Smith+Naphew is committed to creating an inclusive environment where all employees feel valued, respected and supported.

We welcome candidates from all backgrounds and experiences and believe diverse perspectives help us drive innovation and better outcomes for our customers and patients.

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