Chief Creative Officer in Paris

La Vie is on a mission to make plant-based proteins tastier and cooler than animal ones.

In five years, we have built one of the most loved plant-based brands in Europe.

We operate in retail and foodservice across France and the UK as priority markets and are present in 10 countries.

Our portfolio spans meat analog products, plant-based sandwiches and now a tofu range.

Fearless creativity is at the core of our identity.

Reporting directly to Nicolas, our CEO and co-founder, you will lead a department built around four pillars: social media, art direction, creativity & copywriting and events & partnerships.

You also lead our agency partners and manage a substantial brand budget spanning creative development, production, activations and amplification.

As Chief Creative Officer, your ambition is clear: make La Vie a brand people recognise instantly, love and choose.

You own how La Vie looks, sounds and shows up across every touchpoint.

You turn our brand positioning into bold ideas, iconic campaigns and cultural moments that people want to watch, share and talk about.

You have a fearless brand, a creative team and a substantial budget.

Your job is to make them count.

Spot creative opportunities across the business and give your teams the clarity and freedom to bring the best ideas to life.

Key responsibilities

1. Brand expression & creative excellence

Own La Vie’s visual identity, tone of voice and creative direction across all consumer touchpoints:

• Brand campaigns
• Activations & events
• Partnerships & collaborations
• Social media
• Influencer marketing
• Packaging
• Retail & foodservice communication

Champion bold creative ideas and protect what makes them distinctive from first concept to launch.

Set a high creative bar and make every campaign, pack and partnership feel unmistakably La Vie.

You own brand expression, not brand positioning or growth strategy.

In partnership with the Chief Growth Strategy & Innovation, you translate the agreed positioning and business priorities into distinctive creative work.

2. Creative operations & studio management

Make ambitious creative work happen without burying it in process.

• Turn business priorities from Innovation and the France and UK marketing teams into clear, inspiring briefs
• Set clear priorities and bring together the right mix of in-house talent, freelancers and agencies
• Deliver ambitious work on time and within budget, with clear ownership and high creative standards
• 3. Social media & influence leadership

Work closely with the Social & Influence team to elevate La Vie’s content strategy in France and the UK.

You will

• Raise the creative standard of all content produced
• Bring stronger cultural relevance and consumer insight into content creation
• Improve editorial planning and content workflows
• Identify new content formats and creative opportunities
• Help teams create content that people genuinely want to watch, share and talk about
• 4. Partnerships, PR & influencer marketing

Lead La Vie’s most impactful brand partnerships and influence programs.

You will

• Identify the right creators, communities and cultural partners
• Develop breakthrough collaborations that generate earned media and cultural relevance
• Create iconic, category-defining partnerships like what we did with Burger King and Picard.
• Oversee influencer activations from strategy to execution
• Maximise the PR and social impact of brand initiatives
• 5. Team leadership

Manage and develop

• Social & Influence Managers
• Art Directors
• Freelancers
• Creative agencies
• Production partners

Create a culture of excellence, speed, ownership and creativity.

Your traits and achievements :8+ years of experience in advertising, creative agencies, brand building or content creation, with a proven track record of leading creative work.

That said, we are deliberately open to unconventional profiles for this job.

You might come from the creator economy, be an influencer or content creator, have built a cult brand or community or simply have taken a completely non-linear path.

What matters most is exceptional creative taste, a strong point of view and the ability to turn a brand into culture.

Strong creative vision in art direction and/or copywriting, with the ability to take bold ideas from concept to execution Hands-on, solution-oriented and comfortable in fast-moving environments.

Strong leadership skills with the ability to align senior stakeholders and mobilise transversal teams.

Passion for food, trends and culture.

Creative thinker who can go beyond functional product attributes and build concepts that consumers love.

High standards of execution and a sharp sense of business impact.

Genuine interest in sustainability and positive impact.

• Fluent in French and English
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