Responsibilities
- Deeply understand Kolecto's ecosystem: the challenges of the accounting market, key players, and the needs of target customers
- Analyze customer and prospect profiles (ICP, buyers) to tailor messaging and clearly position the product offering
- Promote the product consistently and impactfully through content and materials created by the teams
- Contribute to implementing a Product-Led Growth strategy in collaboration with the Product team
- Lead and coordinate launches of new features or products with internal teams and users
- Support Business teams (Sales, Marketing, Customer Success) in understanding, communicating, and selling the products
- Evangelize the product vision internally and externally, while measuring the impact of product changes on the user experience
Requirements
- At least 3 years of professional experience, including a minimum of 1 year in a Product Marketing role
- Excellent analytical and synthesis skills, with a data-driven approach to measure and optimize impact
- Proven experience working closely with Product and Tech teams, able to translate market needs into concrete actions
- Autonomy, initiative, and strong organizational skills: you enjoy structuring and driving projects end-to-end
- A good understanding of the challenges faced by owners and managers of micro and small businesses (TPE) and SMEs, particularly regarding sales, purchasing, expense management, or payroll
- Previous experience in fintech or paytech — especially in a B2B banking or software environment — is a strong plus
- Comfortable collaborating with diverse stakeholders and possess a strong product, business, and user sensibility
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Product Marketing Manager employeur : Kolecto
Kolecto est un employeur de choix, offrant un environnement de travail dynamique et collaboratif à Paris. Avec un fort accent sur le développement professionnel, les employés bénéficient d'opportunités de croissance continue et d'une culture d'entreprise inclusive qui valorise la diversité et l'innovation. Travailler chez Kolecto, c'est faire partie d'une équipe passionnée par le droit des affaires, tout en profitant des avantages d'une ville vibrante et culturelle.
