Marketing Manager

We are looking for a Senior Marketing Manager to turn Yubo's brand ambition into brilliant, effective marketing, from major campaign moments to paid and owned-channel activity, and the smaller tests that help us learn what works.

Reporting to the Director of Brand & Communications, you will translate Yubo's brand strategy into an executable US marketing programme.

You will lead integrated brand campaigns, own campaign and paid-media planning and management, and build and manage influencer capabilities.

This is a hands-on, high-ownership role for someone who can move comfortably between strategic thinking and execution.

You will challenge plans constructively, make recommendations grounded in insight and data, and work closely with Creative, PR, Product, UA, Data, Trust & Safety and Legal to deliver marketing that builds the brand and drives growth.

The role will focus on the US first, with scope to contribute to expansion into new markets as Yubo's marketing activity grows.

This is a freelance position on a 6-month contract, with a target start of Q4 2026.

• Your responsibilites
• Turn strategic priorities into impactful marketing activity
• Lead the development and execution of Yubo's priority brand campaigns in the US, from insight and strategy through briefing, delivery, optimisation and reporting.
• Translate Yubo's positioning, audience priorities and seasonal moments into cultural marketing activity that earns attention amongst Gen Z.
• Develop integrated channel plans across paid, earned and owned activity, working closely with PR and Creative to ensure every channel plays a clear role.
• Own campaign budget planning and day-to-day management, partnering closely with UA on paid-media strategy and optimisation.
• Explore new, less traditional ways for Yubo to reach and engage people, challenging default channel choices and designing approaches that make marketing work harder.
• Establish effective working rhythms across Brand, Creative, PR, Product, UA and Data, from briefing and approvals to reporting and learning.
• Work closely with Data and UA to analyse performance and make clear, evidence-based optimisation recommendations.
• Build clear measurement plans so every campaign, test and experiment informs future investment and potential expansion into new markets.
• Identify, recommend and deliver smaller tests and experiments that help Yubo learn quickly and improve future investment.
• Build the plans, operating models and internal capability needed to deliver consistently strong influencer activity and integrate it into wider campaign plans.
• Manage influencer agency relationships, negotiating cost-effective partnership models that maximise impact and effectiveness.,
• Get up to speed on Yubo's brand, product, US market and audience.
• Meet your key stakeholders across Brand, Creative, PR, Product, UA and Data.
• Review current campaign activity, budgets and ways of working.
• Start shaping the US marketing calendar and briefs with the Director of Brand & Communications.
• Within 3 months, you will
• Be leading delivery of Yubo's US campaigns, with briefs, channel plans and budgets in place.
• Have established the operating model between Brand, UA, Creative, PR, Product and Data.
• Be building the campaign measurement framework.
• Have started shaping Yubo's influencer marketing approach, including early agency conversations.
• Within 6 months, you will
• Have delivered Yubo's priority US brand campaigns end to end, from strategy through reporting.
• Have embedded the cross-functional operating model and measurement framework.
• Have established influencer marketing at Yubo, with agency partnerships operating.
• Have delivered key tests and experiments, with recommendations to inform 2027 priorities.
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