Description
Position at Havas Media
pptable cellspacing="0" cellpadding="0"tbodytrtd colspan="4" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Job Description
/td /trtrtd colspan="4" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Status:
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Job Title
/tdtd colspan="3" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Global Data Analytics Manager
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Company
/tdtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Havas Media Group
/tdtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Department
/tdtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Front Office
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Location
/tdtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Paris
/tdtd rowspan="2" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Scope
/tdtd rowspan="2" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Global
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Reporting To
/tdtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Global Client Officer
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Relationships
/tdtd colspan="3" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Internal: FO/MO Global t eams within HMG plus local HMG teams
External: Clients, prospects, data sources suppliers
/td /tr /tbody /tablep Havas Media is the main media brand for global communications group, Havas . We have a simple structure that has been specifically created to promote integration and digital fluency. All of the Havas Media teams are supported by specialist units that span digital, data, mobile, content marketing, sports and experiential.
Due to our simpler brand hierarchy, management team and scale, we are the only major communications network that is agile enough to offer our clients the option of integrated service to this level. For ref. :
no-style="margin: 0.0pt;padding-left: 0.0pt;"li Fastest growing media group in the last ten years. Almost all by organic growth
- Havas Media Group has secured a new global client partner every quarter since its inception (Jan '13) lili 8,500 HMG staff around the globe within 80+ countries and 125+ offices ( Havas Group has over 18 ,000 globally) lili 2bn turnover
/ultable cellspacing="0" cellpadding="0"tbodytrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Job Summary
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"table cellspacing="0" cellpadding="0"tbodytrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p The Global Data Analytics Manager will play a key role our jeweller client global business (a recent win for HMG with expected global billings of c . 80m across 40+ countries). This role will support the Global business leadership team working very closely with the Global Digital Director and digital specialists. Providing essential management of digital campaign data collection, related attribution and analytics focus, this individual will be a key member of the Global team. Proven c ompetency in data and analytics management will be important. Experience in the luxury sector is a benefit. C.90% of time on this primary global client 10% on other key global client business
/td /tr /tbody /table /td /tr /tbody /tabletable cellspacing="0" cellpadding="0"tbodytrtd colspan="3" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Mission
/td /trtrtd colspan="3" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p To bring data accountability and attribution advisory to the global client business while also committing a percentage of time to other global client relationships based in Paris.
To c ontribute to internal data strategic excellence in the digital accountability arena by enhancing knowledge within the Havas teams and crucially with our key clients.
/td /trtrtd colspan="3" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Main Responsibilities
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Data management
» This position requires that the Manager is able to create and deliver measurement frameworks that create meaningful business value
» Working with a performance scoring methodology, aligning better understanding consumer attitudes and perceptions
» Working with senior Data Analytics colleagues, a pplying techniques to capture and analy s e digital data, incl. statistic techniques (e.g. correlation, predictive, regression)
no-style="margin: 0.0pt;padding-left: 0.0pt;"li Requires a knowledge and capability to deliver attribution modeling , plus f amiliarity with enterprise web analytics tools (e.g. Google Analytics Premium)
» Applying e xperience in integrating multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc
» Produce data extracts to provide automated granular reporting solutions (in conjunction with senior coleagues )
» Collaboration communication with global client teams and local data i nsights managers to optimize use of global data sources and to deliver consistency in operations
/td /tr /tbody /tablep Reporting Analysis
» Experience in driving reporting automation to increase time spent on analysis versus reporting
» Crafting insightful analysis that is actionable in driving a set of recommendations that produce improvements/results
» Making recommendations for automated dashboards and marketing scorecards
» Working with a variety of data such as competitive, buzz, ad-serving , web analytics data, planning data, attitudinal data, etc.
» Consultation and execution of combining data sets, developing databases and troubleshooting data integration and hygiene
Digital Marketing Expertise Teamwork
» Maintain ongoing knowledge and growing expertise around new ad-serving, targeting and data management technologies
» Assessing emerging media related to measurement
» Educating internal teams and clients about all issues related t o digital data and marketing measurement
» Coordinate with internal client teams, internal departments, partner agencies, clients and vendors. /ptable cellspacing="0" cellpadding="0"tbodytrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Reputation
» Help to identify (and create) opportunities for external PR amongst industry, clients and prospects
Characteristics of a Successful Candidate:
» Prior experience from a data analytics position, ideally with agency-side or luxury experience
» W orking knowledge of digital marketing technologies
» Ad operations/trafficking experience would be an advantage
» Ideally some experience in dealing with large datasets in varied formats
» Experience in consumer / market research data generated by tools used in media planning – including 1 st and 2 nd party data
» An understanding of digital attribution and its application in media planning
» Experience in using the data generated by tools used in digital advertising (3 rd party)
» Y ou should be practiced in visualis ing data in an original and effective way
/td /tr /tbody /tabletable cellspacing="0" cellpadding="0"tbodytrtd colspan="7" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Education Languages
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Education
/tdtd colspan="4" no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Bachelor or Master's degree in a relevant subject
/td /trtrtd no-style="padding-left: 5.4pt;padding-right: 5.4pt;"p Previous Experience
/tdtd colspan="4" no-style=quo...
