Store Manager - Nice (FT)

FRAME is a modern fashion brand celebrated for its refined aesthetic and effortless approach to everyday dressing.

Since its founding in 2012, FRAME has become synonymous with contemporary luxury rooted in quality craftsmanship and cultural relevance.

Bridging California’s ease and Parisian sophistication, FRAME draws inspiration from the worlds of fashion, art, design, and lifestyle creating collections that capture a timeless yet modern sensibility.

Beyond fashion, the world of FRAME continues to expand through meaningful cultural collaborations from hotels to auction houses, establishing the brand as a destination where style, creativity, and culture intersect.

Today, FRAME is recognized globally for its ready-to-wear, denim, and accessories, with more than 20 stores across North America, Europe, and Asia, and distribution through leading department stores and boutiques worldwide.

Role Overview

Reporting to the Retail Director, the Store Manager will be directly responsible for the overall management and success of all store employees of their FRAME store location.

Responsibilities

• Sales & Business Development
• Lead the sales team and oversee overall store performance.
• Identify key opportunities to optimize sales growth and operational efficiency.
• Facilitate communication between the store team and head office partners to ensure alignment with sales objectives.
• Support the sales process by ensuring the highest level of luxury service and manage critical situations with exemplary professionalism.
• Develop strong relationships with VIP clients by managing specific initiatives that reflect brand image.
• Builds customer loyalty through store experience.
• Customer Experience
• Ensure all clients receive exceptional, personalized shopping experience.
• Act as a brand ambassador by promoting FRAME’s values and vision to clients.
• Develop strong relationships with VIP clients to build customer loyalty and retention.
• Team Management
• Conduct regular performance reviews and provide constructive feedback.
• Foster a collaborative and positive work environment, ensuring team alignment with FRAME’s brand and goals.
• Work closely to enhance the client experience through storytelling and excellence in the sales ceremony.
• Provide effective guidance, coaching, and feedback to all team members to foster their professional development and a productive work environment.
• Lead team meetings to share store performance updates and highlight key priorities.
• Represents the brand and ensures team members are embodying brand spirit in all interactions with customers and peers.
• Demonstrates product knowledge and passes on this knowledge to the sales staff.
• Ensure all employees always provide excellent customer service and experience.
• Assists with the development of all Retail Associates, motivating them to meet store goals.
• Monitors daily, weekly, and monthly sales goals of each team member and provides regular feedback, coaching and counseling on performance.
• Partners with the Retail Office to lead onboarding, training and development of all staff.
• Educates and follows company policies and procedures including store safety standards, back of house standards, stock, sales and HR policies.
• Helps to generate the store schedule to always ensure adequate floor coverage and approves all hours for payroll processing.
• Monitor and analyze key retail KPIs including conversion rate, average transaction value (ATV), units per transaction (UPT), and sales targets.
• Implement action plans to drive sales growth and improve team performance.
• Provide regular sales performance analysis and reporting to regional management and headquarters.
• Motivate the team to consistently achieve and exceed sales objectives.
• Visual Merchandising & Brand Image
• Ensure the boutique presentation and visual merchandising are aligned with brand guidelines.
• Coordinate with the Visual Merchandising team to implement seasonal product launches and window displays.
• Maintain impeccable store standards to reflect the brand’s luxury positioning.

Skills & Qualifications

• 5+ retail managerial sales experience in a high-end environment.
• Previous retail experience in the South of France is a plus.
• A passion for fashion and knowledge of current trends.
• Strong interpersonal and communication skills.
• Ability to multitask and thrive in a fast‑paced environment.
• Flexibility to work weekends, holidays, and varying shifts.
• Experience with POS systems or retail software is an advantage.
• Familiarity with retail KPIs and sales performance metrics. Ability to drive sales and grow business.
• Experience motivating, leading and developing a team.
• Passionate about customer service and selling.
• Solution oriented with a strong business acumen and corporate exposure.
• Working proficiency in English and French is required.
• Additional language skills are appreciated.
• Proficiency in all the Microsoft programs (Excel, Power Point, Word…)
• Work authorization for the EU.

What we Offer

• The opportunity to join a fast‑growing fashion house.
• Commissions on Sales
• Employee discounts including partner brands
• The chance to work alongside an international, dynamic, and motivated team.

Join the Frame team and help us deliver an unforgettable shopping experience that celebrates timeless style and modern living.

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