Global Head of Wholesale Excellence / B2B Platform
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Permanent contract
Paris, France
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Global Head of Wholesale Excellence — Lacoste | Paris
📍 Paris 16e | Permanent, CDI | 2 days, work from home
Lacoste is looking for a Global Head of Wholesale Excellence to own one of its most strategic initiatives: transforming how the brand connects with its retail partners worldwide through a best-in-class B2B digital experience.
This is a high-visibility role at the heart of Lacoste's wholesale strategy — sitting within the Global Buying & Planning team, with two direct reports and strong cross-functional exposure across commercial, product, IT, and regional teams.
The Role
You will lead three interconnected missions:
1. B2B Platform Leadership Own the global wholesale digital platform (Salesforce-based) end-to-end — from roadmap definition to deployment in new markets (including the US). You'll drive continuous improvement of the order-taking and replenishment experience for Key Accounts and Specialty retailers alike, translating client feedback and market benchmarks into concrete enhancements.
2. Seasonal Order Management (RUN) Oversee the preparation and execution of each selling season — coordinating across functions to ensure tools and content are ready on time, milestones are met, and client satisfaction stays high.
3. Global Wholesale Order Model Harmonisation Lead the creation of the seasonal wholesale toolkit, enforce global segmentation, and collaborate closely with Product and Buying to deliver dedicated, coherent assortments to retail partners globally.
Your Team
- Reports to: Global Buying & Planning WHS Excellence Director
- 2 direct reports: Business Project Manager + B2B Run Manager
- Peer team: Allocations, Buying, E-Retail & Merch Planning
What We're Looking For
- 10+ years of experience in wholesale, ideally within premium or luxury fashion
- Proven hands-on experience with wholesale/B2B digital platforms (order management, replenishment, e-catalogues)
- Salesforce knowledge is mandatory
- Strong change management skills — you're comfortable leading train-the-trainer programmes and rallying diverse stakeholders (commercial, IT, product, regional)
- Small team management experience
- Genuine interest in technology and digital tools
- Fluent English (working language of the role)
- Analytical mindset with strong synthesis and communication skills
Why This Role
- Strategic, global scope with real decision-making power
- Direct impact on Lacoste's most important commercial channel
- Cross-functional exposure at the highest level
- A brand with heritage, ambition, and the scale to match
Level
Senior Manager
Skills
B2B (Advanced)
B2B Sales and Operations (Advanced)
Digital Platform Management (Advanced)
Project Management (Advanced)
Team Management (Advanced)
Wholesale Operations (Advanced)
Languages
French (Fluent)
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Global Wholesale Digital Leader — Elevate Luxury Partnerships in Paris employeur : Dweet LTD.
Rejoindre le Luxury Craftsmanship Group, c'est intégrer une maison de mode européenne emblématique en pleine transformation, offrant un environnement dynamique et stimulant à Lyon. En tant que CFO / DAF, vous bénéficierez d'une culture de travail collaborative, d'opportunités de croissance professionnelle et d'un rôle clé dans la structuration des opérations financières pour soutenir l'ambition internationale de l'entreprise. Avec un engagement envers l'excellence et l'innovation, cette position vous permettra de jouer un rôle central dans la redéfinition de la gouvernance et des processus au sein d'une équipe restreinte mais impactante.
