Are you passionate about the digital world? Do you want to gain a rewarding and stimulating professional experience? Join us to help grow our online presence!
As part of a maternity leave replacement, you will join Biospringer’s Global Marketing team and work directly with the Global Head of Strategic Marketing. Your responsibilities will be diverse and varied, but above all, they will be impactful. Your main tasks will include:
- Contribute to and evolve the global digital strategy (acquisition, content, automation, SEO, social ads) in alignment with the annual marketing plan and commercial objectives.
- Prioritize actions and coordinate global and regional initiatives to ensure consistency and efficiency.
Lead Generation & Campaigns
- Design, deploy, and optimize lead generation campaigns (lead magnets, paid/social ads, content offers).
- Build conversion funnels: landing pages, forms, nurturing campaigns, lead scoring.
- Develop targeting, messaging, and channel mix based on personas and priority segments.
- Support regional campaigns to ensure quality and performance.
Website & SEO
- Oversee the management and evolution of the website with a customer-centric approach.
- Implement quick wins and coordinate key page redesigns with agencies and internal teams.
- Contribute to SEO strategy and track organic performance.
Marketing Automation / CRM
- Be responsible for the marketing automation tool: scenarios, workflows, email campaigns, reporting.
- Ensure proper integration and synchronization between the automation tool and CRM (data quality, mapping, dashboards).
Reporting & KPIs
- Define and track key KPIs: number and quality of leads (MQL), conversion rates, cost per lead, website traffic, SEO performance, social engagement, campaign ROI.
- Produce regular reports and actionable recommendations to improve performance.
- Manage an apprentice/intern: set objectives, provide guidance, feedback, and skills development.
- Work closely with regional teams, Sales, Product, and partner agencies.
About You:
You hold a Master’s degree (Bac+4/5) in Business School or a specialized university program in digital marketing/communication, with at least 5 years of experience in a digital marketing or communication role, ideally in an industrial, agri-food, or biotech environment.
Key Skills:
- Fluent in English and French (another language - Spanish, Portuguese, Chinese - is a plus).
- Expertise in LinkedIn campaign manager and running Google Ads.
- Proficiency in Office tools, Photoshop, WordPress, HTML, Google Analytics, MailChimp (experience with a marketing automation tool is a plus).
- Autonomy and initiative-taking
- Strong organizational skills
- Strong writing skills (personal blog management is a plus).
- Creative mindset with a proactive approach.
Interactions:
- Work within the Global Marketing team.
- Strong collaboration with internal teams and international regional marketing teams.
- External relations with service providers and consultants (communication agencies, photographers, advertisers, etc.).
Contract Type:
8-month fixed-term contract (full-time, maternity cover).
Location:
Maison-Alfort or Lille, France
Your Mission Shapes the Future
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Global Digital Marketing Manager (M/F)- Fixed-Term Contract (8 months) in Maisons-Alfort employeur : Biospringer
Biospringer est un employeur de choix, offrant un environnement dynamique et collaboratif où l'innovation et la qualité sont au cœur de ses préoccupations. Située à Paris, cette entreprise historique favorise le développement professionnel de ses employés grâce à des opportunités de formation continue et un cadre de travail stimulant, tout en proposant des avantages tels qu'un restaurant d'entreprise et un système d'intéressement. Rejoindre Biospringer, c'est intégrer une équipe passionnée par l'agroalimentaire et engagée dans l'excellence opérationnelle.
