Senior Brand Manager Kiri GMS (H/F) in Suresnes

• Specific Skills Or Qualifications
• Leadership skills

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses.

Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and Go Go squee Z®, as well as some 30 local brands.

Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process?

Then Bel is made for you!

Are you bold, pragmatic, and determined?

Do you want to contribute to the transformation of an international agri-food company?

Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

• #IWork For All For Good
• About Kiri®

KIRI is largely known for its square cheese portion conveying a moment of kindness to kids, families and adults.

Yet depending on the geographies, its consumers, usages and product portfolio vary significantly!

MISSION

Within the KIRI Global Brand Team, you will contribute to define KIRI’s 5-year business plan, building the innovation/renovation strategy & fueling the pipeline with a specific focus on Europe and Middle-East.

You will lead innovation / renovation projects from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers.

You will contribute to reaching 6.5% Bel innovation rate.

You will report to the Global Head of Kiri innovation and manage a junior brand manager.

• Detailed Responsibilities
• Market dynamics
• Understand consumer and customers needs and category in key markets
• Understand business challenges & opportunities of the Key countries you will work with
• Benchmark products against key competitors and inspiring brands
• Recommend new business opportunities based on strong insights
• Portfolio & brand strategy
• Contribute to the brand strategic plan in collaboration with the major local markets
• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee
• Define the innovation pipeline for the brand in collaboration with our local markets
• Collaborate with industrial teams to ensure feasibility
• Positive inno-reno
• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams
• Get key countries full commitment to ensure project execution
• Validate stage gates, resource allocations and project shifts in Brand Development committees.
• Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes
• Manage innovation budget (consulting, design agencies, research agencies) for your scope
• Team management
• Manage 1 junior brand manager and one shared intern
• Assign projects and missions to upskill the team
• Provide regular feedbacks on performance and identify room for improvement
• Build robust Individual Development Plan with trainings along the year
• PROFILE
• Minimum business or marketing bachelor’s Degree required
• mini 7 years of experience in CPG marketing or brand management
• at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience
• Specific Skills Or Qualifications
• Leadership skills
• Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience
• Positive and solution-oriented
• Strong project management skills: engage, collaborate, challenge
• Ability to manage complexity (number of projects and/or countries)
• solidarity & team spirit
• Business & marketing skills
• Knowledge of product value drivers (nutrition, CSR, …)
• Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
• Consumer and brand centricity
• Language skills
• You are fluent in English and French

What We Offer

• Fixed salary paid over 13 months
• Annual performance bonus
• Profit-sharing and employee savings plan (PEE)
• Company restaurant
• RTT (additional paid leave days)
• Health insurance and disability coverage
• Access to a wide range of Social and Economic Committee (CSE) benefits
• Hybrid working policy (remote work available)
• #J-18808-Ljbffr