Growth & Promotion Strategy Lead in Suresnes

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses.

Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and Go Go squee Z®, as well as some 30 local brands.

Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined?

Do you want to contribute to the transformation of an international agri-food company?

Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

• #IWork For All For Good
• LOCATION & START DATE
• Permanent contract, available as soon as possible
• Location: Suresnes, France – Bel Group Headquarters / Hybrid working available

YOUR ROLE

• Reporting to the
• Strategy & Business Development Director within the

Bel France Business Unit , you will be the key point of reference for the company’s promotional strategy .

Your role will be to define, lead and activate a high-performing promotional strategy to drive the growth of our categories and brands.

• You Will Ensure That Our Promotional Investments
• accelerate the growth of our categories and brands;
• address consumer and retailer expectations;
• are based on a deep understanding of the market, competition and shopper behaviour;
• are effectively translated into our customers’ business plans;
• generate tangible impact in stores and in the field.

You will work closely with the Marketing, Sales, Category Management and Supply Chain teams, alongside the RGM Promotion & Trade Terms Manager, who is responsible for optimising value creation and profitability.

• Your Main Responsibilities
• Define and lead the company’s promotional strategy

Working closely with the RGM Manager, you will build the company’s medium- and long-term promotional vision, taking into account commercial, marketing and operational priorities.

In partnership with the Marketing and Category teams, you will

• Recommend the optimal promotional strategy by brand and category.
• Identify growth levers and business opportunities through continuous analysis of promotional performance.
• Produce regular analyses and executive summaries to support strategic decision-making.
• In Collaboration With The National Accounts Team, You Will
• Define the key promotional levers to prioritise during commercial negotiations.
• Support Key Account teams in developing and selling differentiated promotional propositions to customers.
• Ensure consistency between the defined strategy and its execution across our customers.
• Ensure promotional governance and performance management

Acting as the company’s “Promo Officer”, you will ensure the quality of promotional planning and its alignment with the company’s operational capabilities.

• Your Responsibilities Will Include
• Leading the monthly S&OP cycle for promotional activities, in coordination with the Sales and Supply Chain teams.
• Sharing key learnings, risks and action plans from each cycle with the Executive Committee.
• Ensuring strong promotional governance and alignment across Sales, Marketing and Supply Chain teams.
• Develop value-creating key trade activation moments around iconic brands

In partnership with the Shopper team, you will lead the design and deployment of major commercial activation programmes involving multiple brands.

• You Will
• Co-develop activation platforms and key trade activation themes with the Marketing and Shopper teams.
• Coordinate the integration of these activations into national customer plans.
• Measure activation performance and provide recommendations for future plans, working closely with the Shopper and Marketing teams.

YOUR PROFILE

Experience & Skills

• Strong knowledge of the FMCG industry and the French retail landscape.
• Master’s degree or equivalent professional qualification, ideally from a business school.
• At least 6 years of successful experience in Sales and/or Marketing, ideally including both field and head-office commercial roles.
• Strong ability to act as a cross-functional leader, with a proactive mindset, strong anticipation skills and a results-driven approach.
• Solid understanding of promotional mechanics and commercial challenges.
• Excellent synthesis and communication skills, with the ability to identify key messages and deliver impactful recommendations, including to senior leadership and Executive Committee members.

WHY JOIN US?

This is a central role at the crossroads of Marketing, Sales, Category Management and Supply Chain, with a direct impact on category growth, brand performance and the quality of our commercial execution.

You will join a strategic, highly visible and cross-functional position at the heart of the company’s business decisions

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