Marketing and Communications Coordinator in Rouen

Responsibilities

• Contribute to the design and implementation of the omnichannel marketing and communications plan.
• Gather information on project needs, risks and opportunities from relevant stakeholders and help formalize them.
• Assist in developing promotional information campaigns for product and service offerings to address clients and prospects.
• Support the deployment of marketing, communications and public relations activities for clients, partners and social media communities.
• Execute assigned operational tasks within the project according to the established schedule and allocated budget.
• Contribute to planning and executing promotional activities, monitor them (workshops, trade shows, partner events, etc.) and evaluate their outcomes.
• Produce expected deliverables and update tracking tools (qualitative and quantitative reporting) in the CRM.
• Contribute to the assessment of activities and to lessons learned.
• Maintain local market and industry monitoring by tracking news about client sectors and ecosystem actors, and implement related actions after validation.
• Maintain relationships with existing media, notably the local press.

Requirements

• Two-year post-secondary qualification (Bac+2) with a specialization in communication or marketing.
• Proven initial professional experience, ideally within a business services company.
• You are rigorous, organized and enjoy working in a team and with a variety of stakeholders.
• Excellent writing skills and strong interpersonal abilities are essential.
• Strong command of digital tools (CMS, email marketing platforms, analytics, social media).
• Knowledge of marketing tools and the ability to leverage data to optimize activities.