Operational Marketing Officer in Vélizy-Villacoublay

Responsibilities

• Support and implement the marketing strategy for the sites in line with ADVANTAIL's corporate strategy
• Implement and develop strategies to increase site visitor numbers and site revenue
• Cooperate with all teams (leasing and property management) to develop performance metrics
• Ensure budget planning and compliance by defining action priorities
• Report on the impact of actions taken and budgets committed
• Contribute to and actively participate in cross-functional discussions within the Marketing team
• Write briefs, prepare requests for quotes (RFQs), negotiate, and send files to partners
• Develop and maintain marketing tools and assets for the shopping centers
• Monitor the commercial events and promotions plan (PAC)
• Oversee customer acquisition and retention policies
• Manage and monitor online media buying
• Optimize customer databases
• Monitor technological developments
• Update content on the shopping centers' websites

Requirements

• Master's Degree in Marketing (In Progress)
• Proficient in MS Office, digital communication tools, and direct marketing techniques
• Strong knowledge of web tools
• Excellent organizational skills and project management abilities
• Strong interpersonal skills, commitment, and enthusiasm for the role

Core Competencies

Demonstrates expertise in implementing marketing strategies, managing budgets, and optimizing customer acquisition and retention policies. Proficient in digital communication tools and project management, with a strong focus on collaboration and performance metrics.

Tools & Technologies

• MS Office
• Digital Communication Tools